Some of the most influential advertising mavericks of the past forty years discuss the creative process and reveal the stories behind world-famous slogans such as ?I want my MTV? and ?Just do it? that captivated millions and changed the face of advertising itself. Four years in the making, Doug Pray’s documentary views advertisement as something more than a way to sell products; on the contrary, it is a work of art brought forth by people passionate about their work, their ideas and their ideas' capacity to change how people feel. Η.Π.Α. / U.S.A. 2009 Εγχρωμο / Color 89' Αγγλικά / English Σκηνοθεσία / Director: Doug Pray Σενάριο / Screenwriter: Gregory Beauchamp Kirk Souder Timothy J. Sexton Φωτογραφία / Cinematography: Peter Nelson Μουσική / Music: Jeff Martin Μοντάζ / Editor: Philip Owens Εμφανίζονται / Featuring: George Lois Cliff Freeman David Kennedy Mary Wells